The fashion industry is excluding thousands of customers by not having barriers that exclude disabled customers from shopping there. To ensure a adequate shopping experience for disabled people, stores need to ensure their physical layout caters for people with disabilities. If they aren’t catered for, they simply will not enter the store. Many disabled people see these physical issues and the attitude of staff as almost a wall blocking their entrance.
Stores should come to understand that if they provide an environment that embraces people of all walks of life and off all physical and mental capabilities then they in turn will prosper from the extra customers they will receive.
The other aspect of embracing disabled people that should be considered by stores is adaptive clothing. Many people with disabilities find it hard to find clothing that takes into account their physical disabilities. Retailers that offer disabled clothing along with regular clothing are few and far between. With 4 million people in Australia estimated to be living with a disability, the market is not as small as many would expect and could prove lucrative for those retailers.
Disability advocates believe that the way to move this forward in a way that would be beneficial for all is to include disabled people in the design process of both clothing and stores.
The Iconic has a great range of clothing that’s inclusive. Check out The Iconic and use a The Iconic discount code when you shop so you can get a great discount.